Scala provides a range of products
and services to address the needs of large networks of "out
of home" advertising displays that influence purchase behavior
via a centrally controlled network of verifiable displays. Scala
provides a proven end-to-end software solution that enables these
networks to operate more inexpensively than competing media, with
greater ease and flexibility, with complete central control and
accountability, while generating greater revenues and increased
sales. Content can scheduled for playback by location or time.
In addition to offering a solution
for this new focused and targeted advertising medium, Scala's InfoChannel®
software solutions are also widely used in employee training networks
(both passive and interactive), call centre information systems,
corporate communications networks (also referred to as "Employee
TV"), airport advertising/communication networks and for generating
localized community Cable TV access or advertising channels. In
addition Scala's flexible software architecture allows full integration
of emergency response procedures, further leveraging the same network
infra-structure.
Support for standard media:
Easily repurpose Web, TV & print
BMP, GIF, IFF, JPEG, PCS, PhotoCD, PNG, TFF
WAV, MP3, MIDI, CD Audio
Mpeg1 & Mpeg2, Flash, AnimGIF, Quicktime, AVI
Scheduling:
Complete control over when entire messages or parts of messages
are displayed.
Chose by time, day of the week or date to start & end.
Or select to appear at specific times or dayparts & repeat
at specified intervals.
Network Management:
Integrated tools let you decide what content is played where
and how it gets there
Integrate content from multiple sources that can be customized
& targeted for each location
Remote player maintenance
Playback:
Scala's renowned multimedia technology delivers the look &
feel of broadcast TV
Seamlessly combine text, graphics, animation, sound &
video
Dynamic real-time multimedia - info can be customized for
locations, time and conditions
Data Integration:
Players can receive continuously updated input during run-time.
News, weather, pricing, schedules can be dynamically displayed
Playback can also be triggered by local conditions like product
availability or call centre status
Players can record log files, reporting the time & label
for user specified screens
Logs can then be remotely collected from a central location
to measure kiosk usage, player status, or advertisement run
times